Student Develops New Approach To Social Media Monitoring

A 21 year-old Melbourne student has created a new approach for businesses to monitor issues, trends and mentions of themselves throughout social media conversations such as facebook, youtube and twitter.

Tom Pitney, an entrepreneurial Public Relations and Communications student at RMIT university in Melbourne has created the TAP Social Media Group, an agency to help businesses bridge the gap with their consumers and stakeholders online.

Unlike existing search services, TAP Social Media create a customised brief with the client to understand their business goals. Using a combination of algorithm based software and more importantly human analysis – TAP Social Media individually read, sort, summarise and analyse conversations relevant to the needs of an organisation or business.

“Unlike expensive online search services which spit out thousands of ‘key word hits’  and then graph mostly irrelevant material, it was obvious a better approach was needed for companies to understand social media and how it relates to them”, says Tom.

“To date, Aussie businesses are spending thousands to use over-glorified search engines” he believes.

“Our team individually read each mention, alert or conversation and analyse the material to capture the sentiment, authority and impact it will have relative to the business goals we discuss with the client”.

A personal social media consultant is always made available to the client to ensure there is a business relationship.

A social media monitoring package with a detailed analysis can be designed to fit big business, government and small business. TAP Social Media are also able to monitor and analyse online news material and can package a service between $2,000 – $4,000 AUD per month.

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Posted by Debbie Felix on Apr 29 2010. Filed under Featured News, Internet. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry