Hypeed Launches New Online Co-creation Fashion Magazine

Hypeed SAS announces the public beta launch of online co-creation fashion magazine HYPEED. The unique and defining characteristic of Hypeed’s new magazine is the fact that its content is entirely co-created and inspired by its members and readers.

Instead of hiring professional photographers and models, Hypeed is engaging with fashion lovers around the world to develop the magazine features and present the latest trends as worn by real people.

Romain Moyne, co-founder and CTO of Hypeed says: « Online versions of established fashion magazines consist of great pictures, but they all show the same content and have not embraced the power of crowdsourcing which brings creativity, quality content and above all the real people’s trends.” Moyne, who is 22 years old and has started his first company when he was 16, sees Hypeed as the next generation fashion magazine.  “We’re surprised this doesn’t exist yet”, says Moyne.

Hypeed launched in public beta on January 28th after only 4 months of development and private testing, and has already received over 200 contributions with more than 700 photos. People from 26 countries around the world participated in 9 magazine features so far.

“The fashion business is currently undergoing a paradigm shift” according to Nicolas Metzke, co-founder and CEO of Hypeed. He continues, “Iconic designers and super-models live in silos. Consumers get most of their inspiration from other consumers”.

 Metzke has successfully started Internet companies since the year 2000 and now wants to make of Hypeed the ultimate fashion trend tracker.

Word-of-mouth recommendations are extremely powerful for marketing and sales. Brands including France’s Marithé + François Girbaud and young designers such as Yaz from Paris have recognized the potential of Hypeed and have already cooperated in the creation of the magazine fashion features.  Muriel Delamarzelle, Communications Director at Marithé + François Girbaud says: “The fashion business has short business cycles. Fashion labels like ours need to have an open channel to the market if we don’t want to miss a season’s trend. Hypeed is the perfect media to get access to opinion leaders.”

Short URL: http://memail.com/?p=345

Posted by Jackie Cooke on Apr 1 2010. Filed under Entertainment, Featured News, Internet. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry