RSVP: Murdoch@eliteayrshire.com

Apart from the usual superb business networking opportunities, the meeting will also feature a presentation by full-service creative marketing agency Paligap.  

New internet strategies are changing the landscape of how businesses communicate with their customers in both the B2B and B2C sectors.  Paligap wish to bring you up-to-date with how they are creating awareness and increasing the business of their customers.

Paligap managing director Stephen Cosh and marketing director Nick Lambert will be looking at multi-channel e-commerce, online advertising and e-mail marketing while discussing the importance of a considered and integrated digital strategy.

Elite Ayrshire Business Circle executive chairman Norman Geddes commented: “In these uncertain economic times it is more important than ever that Ayrshire companies pull together to raise awareness not only of their own individual businesses, but of the wealth and rich variety of entrepreneurial excellence that abounds here in this part of south-west Scotland as a whole.

“Paligap is one of the Elite Ayrshire Business Circle’s original founder members, and has for many years been at the cutting edge of the search to find more and more innovative ways in which to promote a company’s business using all the latest market communication tools as they become available.

“I am certain that Paligap’s presentation will prove to be a most illuminating illustration of how we can all learn to market ourselves in this digital age in a comprehensive and structured manner, and that this will be another Elite Ayrshire Business Circle meeting that nobody will want to miss.”

Buffet breakfast included.

Guests welcome. In order to facilitate catering arrangements, please notify the Elite Ayrshire Business Circle if you are able to attend by telephone on 01292 281498 or by e-mail to: Murdoch@eliteayrshire.com

THE ELITE AYRSHIRE BUSINESS CIRCLE

The Elite Ayrshire Business Circle is an association founded in 2007 by some of the top companies in Ayrshire.

Its purpose is to publicise its members, and to celebrate and promote the rich diversity of industry, commerce and business services available within the county boundaries of Ayrshire.

Members include the Clydesdale Bank, Ayr Racecourse, Western House Hotel and South Ayrshire Council. and member company activities include broadcasting, building and construction, architectural practice, estate agency and land management, chartered accountancy, insurance broking, legal services, golf club management, marketing services and brand creation, web design and public relations consultancy.

Norman Geddes, senior partner at Ayr-based Frazer Coogans Solicitors, is executive chairman of the Elite Ayrshire Business Circle, and Murdoch MacDonald, proprietor of public relations consultancy Fame Publicity Services, is managing director.

Liza Colburn and her 12-year-old daughter, Abigail, use their cellphones for many tasks, but make relatively few phone calls.
She taps out her grocery lists, records voice memos, listens to music at the gym, tracks her caloric intake and posts frequent updates to her Twitter and Facebook accounts.

The one thing she doesn’t use her cellphone for? Making calls. “I probably only talk to someone verbally on it once a week,” said Mrs. Colburn, a 40-year-old marketing consultant in Canton, Mass., who has an iPhone.

For many Americans, cellphones have become irreplaceable tools to manage their lives and stay connected to the outside world, their families and networks of friends online. But increasingly, by several measures, that does not mean talking on them very much.

For example, although almost 90 percent of households in the United States now have a cellphone, the growth in voice minutes used by consumers has stagnated, according to government and industry data.

This is true even though more households each year are disconnecting their landlines in favor of cellphones. Instead of talking on their cellphones, people are making use of all the extras that iPhones, BlackBerrys and other smartphones were also designed to do — browse the Web, listen to music, watch television, play games and send e-mail and text messages.

The number of text messages sent per user increased by nearly 50 percent nationwide last year, according to the CTIA, the wireless industry association. And for the first time in the United States, the amount of data in text, e-mail messages, streaming video, music and other services on mobile devices in 2009 surpassed the amount of voice data in cellphone calls, industry executives and analysts say.

“Originally, talking was the only cellphone application,” said Dan Hesse, chief executive of Sprint Nextel. “But now it’s less than half of the traffic on mobile networks.”

Of course, talking on the cellphone isn’t disappearing entirely. “Anytime something is sensitive or is something I don’t want to be forwarded, I pick up the phone rather than put it into a tweet or a text,” said Kristen Kulinowski, a 41-year-old chemistry teacher in Houston. And calling is cheaper than ever because of fierce competition among rival wireless networks.

But figures from the CTIA show that over the last two years, the average number of voice minutes per user in the United States has fallen.

Still, even the telephone design industry has taken note. Ross Rubin, a telecommunications analyst with the NPD Group, said cellphones outfitted with numerical keyboards — easiest for quickly dialing a phone number — were no longer in vogue. Touch screens, or quick messaging devices with full “qwerty” keyboards, on the other hand, are. On the newest phones, users must press several buttons or swipe through several screens to get to the application that allows them to make calls.

“Handset design has become far less cheek-friendly,” Mr. Rubin said. Mr. Hesse of Sprint said he expected that within the next couple of years, cellphone users would be charged by the data they used, not by their voice minutes, a prediction echoed by other industry executives.
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When people do talk on their phones, their conversations are shorter; the average length of a local call was 1.81 minutes in 2009, compared with 2.27 minutes in 2008, according to CTIA. For some, the unused voice minutes mount up.

“I have thousands of rollover minutes,” said Zach Frechette, 28, editor of Good magazine in Los Angeles, who explained that he dialed only when he needed to get in touch with someone instantly, and limited those calls to 30 seconds. “I downgraded to the lowest available minute plan, which I’m not even getting close to using.”

Mr. Frechette said part of the reason he rarely talked on his phone was that he had an iPhone, with its notoriously spotty phone reception in certain locales. But also, he said, most of his day was spent swapping short messages through services like Gmail, Facebook and Twitter. That way, he said, “you can respond when it’s convenient, rather than impose your schedule on someone else.”

Others say talking on the phone is intrusive and time-consuming, while others seem to have no patience for talking to just one person at a time. They prefer to spend their phone time moving seamlessly between several conversations, catching up on the latest news and updates by text and on Facebook with multiple friends, instead of just one or two.

“Even though in theory, it might take longer to send a text than pick up the phone, it seems less disruptive than a call,” said Jefferson Adams, a 44-year-old freelance writer living in San Francisco. By texting, he said, “you can multitask between two or three conversations at once.”

Nicole Wahl, a 35-year-old communications manager at the University of Toronto, estimates she talks on her phone only about 10 minutes a month.

“The only reason I ever call someone anymore is if I don’t have their Twitter handle or e-mail address,” Ms. Wahl said. “Like my hairdresser to see if she has a last-minute appointment or my parents to say I’m dropping by.”

American teenagers have been ahead of the curve for a while, turning their cellphones into texting machines; more than half of them send about 1,500 text messages each month, according to a recent study by the Pew Research Center’s Internet and American Life Project.

Mrs. Colburn, from Massachusetts, said she caved to the pleading of her 12-year-old daughter Abigail for a cellphone to send text messages with her friends after she and her husband discovered it was hindering her from developing bonds with her classmates.

“We realized she was being excluded from party invitations and being in the know with her peers,” she said.

Mrs. Colburn said texting had also become a much easier way to stay in touch with her daughter and receive quick updates about after-school plans.

I’m sick of trying to grind away at Farmville while I watch my neighbors grow their farm’s into booming metropolises!  But I found away to find a great Farmville Strategy and border line cheats. But if you are looking for a legitimate way to make Farmville cash I found the answer. It’s a strategy guide called Farmville Secrets and it’s all yours at the following website:

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Farmville can be a very fun and addictive game, but also very frustrating and time consuming. So you almost need to read some Farmville Strategies or Farmville Cheats, although it’s not really cheating at all. It’s just intricate parts of the game that the average user would never figure out. But this person has and I can personally vouch for the thousands of Farmville Cash that I have accumulated using the simple steps in this guide. Stop wasting time grinding out your farms and start building an empire.

There are more and more people joining the ranks of Farmville every day. No one can get enough of this game and there are plenty of reasons why. In Farmville, you can get away from the noise and stress of everyday life. Just relax, plant some seeds, harvest some crops – not a bad way to spend an evening. And as you do this, you’ll naturally advance in levels over time.

The author of this Farmville Strategy Guide to earn some Farmville cash in a hurry and don’t have all day and to wait weeks and weeks for crops to grow, then sell them for a little bit of gold, and hope to level up or accumulate some cash to buy some of the really big buildings or animals.  I know it can be incredibly addicting on Facebook, but I found myself spending way too much time trying to make an awesome farm.

Earning cash and leveling up using these Farmville Strategy secrets.

There may come a time, though, when you want to get a little more out of the game. Every time you move up a level, you unlock new seeds, decorations, and other discretionary items. This means you need some really good Farmville Strategies or Farmville Cheats. This means that in order to get the most out of your Farmville experience, you’ll have to level up quickly to unlock as many items and bonuses as you can.

Farmville is a great place to go to escape the rigors of everyday life. You can get back to nature and enjoy the peace and tranquility that comes from working on the land. However, not everything in Farmville is an escape from the ordinary. You still need money for just about everything you do. You have to buy the seeds to plant, and you’ll even have to pay a small sum for each plot of land you plow.

Some 87% of Americans know what Twitter is, compared with just 5% two years ago, giving it almost the same visibility as Facebook, which wins 88% awareness. But according to a study by the polling firm Edison Research, actual usage still lags far behind. Just 7% of Americans are on Twitter, while 41% are on Facebook.

Twitter users tend to be disproportionately young, affluent and technology-savvy. And, in a curious finding, Twitter is particularly popular in the black community – 25% of US users are African American, roughly double their representation in the overall population.

Tom Webster, Edison vice-president, said: “African Americans are more likely to be status updaters in general, whether it’s on Twitter, on Facebook or on other social networks. They’re more prominent adapters of mobile technology in general. You have African Americans out in front a little bit in mobile technology, the mobile web and SMS’s [text messages].”

A report last year by the Pew Internet & American Life Project found 26% of African American internet users tweeted, compared with 19% of white users. Commentators have remarked on the prevalence of “trending topics” reflective of African American culture. Edison suggested that black users tended to use Twitter in a more “conversational” way than a “broadcast” approach of posting observations.

In encouraging findings for advertisers, 44% of Americans on Twitter are aged 18 to 34, while 24% live in homes with annual income above $75,000 compared with a national average of 18%. Twitter, founded in Silicon Valley four years ago, dipped its toes into the commercial sphere last month by introducing “promoted tweets” that integrate ads.

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The thought of money making has influenced the webmasters that they are seriously looking forward for the best methods to Increase their earnings. Thus, for making a good amount of dollars from adsense, you need a profitable niche (topic) and kewords related to that niche for your blog or website.

Following are the terms used to describe Adsense Earnings:

Max CPC – cost-per-click suggested by the tool to get first ad position on this keyword. This is a good estimation of what the highest cost per click is for the given keyword.

Avg CPC – average cost-per-click suggested by the tool for highest bidder. Because ads are rotated and bids are automatically lowered to match the next ad, this is the average cost than the highest bidder would pay for one click. This is a good estimation of your average cost for one click.

The CPC rates are guaranteed to be the same as returned by Google Adwords Traffic Estimator tool on the day of compilation; however, this tool is best used to estimate the best paying keywords when building your marketing plan. As the exact payment amounts are ever changing, but the higher paying keywords are fairly consistent. The top words on the list will generally pay more then the one on the bottom.

Click the Link Below to Find Top Paying Adsense Keywords 2010 List :

http://adsense-keywords.110mb.com

Types Of Adsense:

1. AdSense for Feeds

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, “advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from.

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser’s website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

2. AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.

3. AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.
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4. Adsense for domains

Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.

Tom Pitney, an entrepreneurial Public Relations and Communications student at RMIT university in Melbourne has created the TAP Social Media Group, an agency to help businesses bridge the gap with their consumers and stakeholders online.

Unlike existing search services, TAP Social Media create a customised brief with the client to understand their business goals. Using a combination of algorithm based software and more importantly human analysis – TAP Social Media individually read, sort, summarise and analyse conversations relevant to the needs of an organisation or business.

“Unlike expensive online search services which spit out thousands of ‘key word hits’  and then graph mostly irrelevant material, it was obvious a better approach was needed for companies to understand social media and how it relates to them”, says Tom.

“To date, Aussie businesses are spending thousands to use over-glorified search engines” he believes.

“Our team individually read each mention, alert or conversation and analyse the material to capture the sentiment, authority and impact it will have relative to the business goals we discuss with the client”.

A personal social media consultant is always made available to the client to ensure there is a business relationship.

A social media monitoring package with a detailed analysis can be designed to fit big business, government and small business. TAP Social Media are also able to monitor and analyse online news material and can package a service between $2,000 – $4,000 AUD per month.

  Thanks to one company, however,  that doesn’t have to be the way of it anymore.  Social media marketing company uSocial.net has created a new Twitter marketing service that makes your life easier, plain and simple.  No, their service won’t fold your laundry or wash your windows, but it will allow you to buy the Twitter followers you need.

According to the company’s CEO, Leon Hill:

“For some time we’ve know the power of Twitter, though it wasn’t until around a month ago that we ourselves decided to get on board.  Within around three weeks we were up to around 20,000 followers on our company accounts so we knew we had cracked the secret to huge numbers and fast.”

Usocial.net’s new Twitter marketing service is the fourth in the company’s batting order of social media marketing products.  With this service, customers can simply buy followers in packages of between 1,000 and 10,000.

Stomp all over your competition on your way to the top.  Let uSocial.net help you get there.

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While analyzing the requirement and understanding the clients need, we at Wafa have taken it a step further whereby we even provide free satellite internet systems for the military troops, soldiers, marines in Afghanistan and Iraq.

Our services includes two-way high-speed Internet access with no phone lines or any dial-up modem. It’s always online , ADSL quality and effective. This satellite system is ideally suited for all types of broadband requirements such as Internet , browsing, ftp, etc. It can be shared with other users via WiFi or a basic LAN. It is an ideal solution for soldiers with a laptop in hand and connecting to Internet in their camps.

WAFA has systems at Al Taqaddum Air Base, Bahgram AF, Balad Base, Baquba Airfield, Cob Adder, Cob Speicher, Camp Al Asad Airbase, Camp Bucca Basra City, Camp Fallujah, Camp Korean Village, Camp Liberty, Camp Ramadi, Camp Slayer, Camp Stryker, Camp Taji, Camp Victory, Fob Bagram, Fob Delta Al Kut, Fob Diamondback, Fob Falcon, Fob Gardez, Fob Ghazni, Fob Kandahar, Fob Marez, Fob Normandy, Fob Summerall, Fob Sykes, Fob Salerno, Fob Warhorse, Fob Warrior, Herat RTC, Jallahabad Air Base, Kabul Airport, Kabul Camp Eggers, Kandahar Air Base, Lsa Anaconda Balad, Q-West Base Complex and Tallil Ab Lsa Adder.

Wafa a renowned name in providing satellite internet services in middle east and africa, are in process of acquiring major business contracts for their star and mesh networks with Hughes VSAT Systems.

WAFA delivers satellite internet systems  for U.S. Military Personnel, Contracting Officers and DoD Contractors to mostly any military addresses in Afghanistan, Iraq and the Middle East  within the shortest time frame and in some regions in Afghanistan even in 48 hours.